Content that explains processes, answers common questions and brings a team closer to its community.
The challenge
The brand needed to communicate its offering more clearly and build useful conversations with its community.
My contribution
I developed informative, relatable content themes: introducing the team, explaining processes and answering customer questions. This case study omits the brand name and any details that could identify its accounts.
The result
The posts reached more people and the community started growing again. Available metrics are presented in aggregate on the site, without attributing figures to an individual account.
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